Hello, I'm
Ylenia
Ferrara
CSR Lead & Corporate Communication Specialist·Project Manager
"Success is driven by the ability to adapt, communicate effectively, and lead with purpose."
About Me
Strategy into action.
Communication with impact.
Hi, I'm Ylenia — a Marketing and Communication professional based in Milan, with expertise in corporate social responsibility, stakeholder management, project coordination, and cross-functional execution.
I help companies enhance their brand value and build meaningful relationships with clients and stakeholders. My approach combines creativity with analytical thinking — translating strategy into clear communication plans, executive-ready reporting, and structured workflows that drive sustainable impact.
I am looking to contribute in roles where operational discipline, communication clarity, CSR alignment, and collaboration drive measurable business and social impact.
Milan, Italy
Career
Experience
CSR Lead & Corporate Communication Specialist
- Championed CSR strategy development and corporate social responsibility program execution, aligning initiatives with business transformation and sustainability goals.
- Led stakeholder engagement for CSR initiatives, building partnerships across internal teams and external organizations to drive measurable impact.
- Directed communication and messaging for transformation projects, ensuring clarity and alignment across organizational levels.
Marketing & Communication Specialist
- Directed collaboration across internal teams, channel partners, and the external PR agency, ensuring consistent messaging and timely execution.
- Built and managed the company's LinkedIn presence, defining editorial plans and campaign optimization cycles.
- Led project review governance with C-level stakeholders, delivering structured reports that improved cross-department priority alignment.
- Produced success case studies and internal reports used by leadership to communicate achievements.
- Managed budget and resource allocation, improving execution efficiency across communication activities.
- Tracked campaign and channel performance through dashboards, enabling faster data-driven decisions.
Marketing & Communication Specialist
- Led the firm's rebranding project, coordinating creative, content, and digital teams to deliver a unified brand identity.
- Redesigned internal communication workflows with MailUP and standardized processes, improving consistency and speed.
- Optimized digital communication strategy through continuous performance tracking, achieving a +20% increase in engagement in Q1.
- Directed the firm's website migration from Drupal to WordPress, improving UX and reducing management complexity.
- Planned and delivered corporate and client events that strengthened stakeholder engagement.
Internal & Corporate Communication Specialist
- Managed internal communication for over 500 employees, ensuring timely information flow across departments.
- Coordinated cross-functional teams (IT, creative, business) for the launch of the new corporate website.
- Planned and executed 10+ corporate events, overseeing logistics, communication, and budgets.
- Monitored media sentiment and reputational risk indicators, providing actionable insights to senior stakeholders.
Capabilities
Skills
Communication
Marketing
Project Management
Languages
Tools & Platforms
Academic Background
Education
M.Sc in Strategic Communication
IULM University · Milan, Italy
B.Sc in Modern Languages and Cultures
KORE University · Enna, Italy
Public Affair solutions to facilitate the adoption of sustainable fishing methods in the Italian seas
Addresses sustainable ocean exploitation through the UN Agenda 2030 framework, examining Italy's position on sustainable fishing and the measures adopted to tackle by-catches. Uses a top-down approach from European to Italian policy, including a survey of 30 Sicilian fishermen. Proposes a dual communication strategy targeting public awareness and fisherman coordination for effective policy influence.
The condition of women in Islam: the cases of Morocco, Saudi Arabia, and Afghanistan
Analyzes the emergence and development of Islamic feminism across three nations through four chapters: pre-Islamic tribal culture and the Nahda period; Morocco's Pink Revolution and the Mudawwanat family code reforms; the evolution of women's rights in Saudi Arabia; and women's associations operating under fundamentalist pressures in Afghanistan.
Academic & Professional
Project Works
Selected projects developed during the M.Sc in Strategic Communication at IULM University, combining research, strategy, and communication across industries.
Dior
Analyzed the current Zeitgeist to formulate thoughtful suggestions for Dior's upcoming collection, covering fashion cycle analysis, market segmentation, and communication strategy.
Bosch
Conducted an extensive analysis of the employer branding landscape in the tech industry, comparing competitive strategies and identifying best practices.
ENEL
Formulated a comprehensive set of innovative ideas and suggestions to craft an impactful communication strategy promoting green energy adoption.
Prime Minister – GOGROUP
Developed a cultural positioning strategy and crafted compelling social media content for a political organization supporting young women.
Tod's
Performed a comprehensive evaluation of Tod's corporate performance and formulated an astute growth strategy aligned with brand heritage.
Alexa (Amazon)
Investigated how Italian Generation X engages and interacts with Alexa, using digital ethnographic methods to uncover behavioral patterns.
COPLACE App
Designed a co-working space discovery and booking app concept enabling flexible, on-demand workplace access for hybrid workers.
ISADORE GROUP
Designed and ran an experiment measuring the impact of decentralized management on productivity and motivation using EEG, ECG, Skin Conductance, and Face Reader tools.
Four Seasons Hotel
Analyzed how Four Seasons Hotel strategically harnesses organizational culture elements to deliver consistent luxury service at scale.
Campari Group
Designed a strategic plan for Campari Group to amplify employee engagement within a hybrid work setup, focusing on internal communication channels and content.
Lines Group
Developed a comprehensive sustainability project and devised communication strategies aimed at empowering women and advancing gender equality.
Confindustria
Analyzed the September 21, 2021 decree-law on COVID-19 swab cost responsibility from a public affairs perspective, proposing digital advocacy strategies.
Credentials
Certifications
Personal Writing
On Medium
Beyond professional work, I write about travel, self-discovery, and life abroad.
Dreams are made to come true
Since childhood, my imagination has been fueled by dreams of spreading my wings over the Red Land and navigating the skies above the Great…
Read on MediumPursuing dreamOZ — Practical advice
A practical guide for chasing ambitious dreams across continents — lessons learned along the way.
Read on MediumFirst OZ week Perth
First impressions, first steps, and the beginning of a new chapter in Australia.
Read on MediumNew start
There's almost a month left until the end of the year, and I find myself surrounded by books that never started, and the melodic notes of…
Read on MediumEchoes of OZ
The repetition of a sound caused by reflection of memories.
Read on MediumGet in Touch
Let's connect.
Open to new opportunities in CSR, corporate communication, and project management.
Download my curriculum vitae
CV in English